What makes me, me, is my want to never be monotonous, and a constant desire to be better. I am humble about my beginnings, capabilities and skills, but proud and passionate about my work. I owe everything to my parents, my educators, mentors and to everyone else that has helped me get to where I am today.

I am a curious and competitive individual and a motivating catalyst as a team player. I’m passionate about thinking in systems and making an impact through design.

I first knew that I wanted to be a designer when I was around 14 years old. I was a craft creator even before that; growing up, I loved to sketch and build foam models (Art attack was my favorite pastime).

As I say on my podcast - and a statement I wholeheartedly believe - “every career is untraditional.” I am always looking for opportunities to learn something new, and add work experiences that become part of my “untraditional” career. Contact me for work.

Over the past five+ years, I have had the pleasure of working with various companies in various sectors in various capacities. During this time, I have learned and used many skills including UX Research, UX Design, Survey Design, Journey Mapping, Design Thinking, User Interface Design, Usability Testing, 3D modelling, 3D Printing, Rendering, 2D drafting and more.

Currently, l am a:

• UX Designer at Info-Tech Research Group where I help solve complex problems for CIO’s and other IT leaders by helping in the creation and distribution of their industry-leading research and engagements.

• Part-time Professor at George Brown College where I discuss methods to create good user experiences.

• Collaborator at the World Design Organization where I am currently leading an initiative to create an oath for design, alongside being part of other initiatives.

Before this:

• Digital Content Publisher for one of Canada's leading luxury retailers, Harry Rosen.‍

• Designed products, and developed branding for clients from industries including Education, Architecture, Footwear, and more.‍

While getting my professional design education, I also had a chance to work with:

• Toronto Railway Museum, BAFIA, Ryobi, Aptar CSP Technologies, and Hewlett Packard.

WCAG Web Accessibility
W3C Certification
EdX

MBA Essentials
Rotman School of Management
Toronto, ON

PG Cert. Interactive Media Management
George Brown College, Toronto, ON
Thesis Topic: Humanizing VR

Bachelor of Industrial Design
Auburn University, AL, USA
Collaborative Study Abroad | Ireland and UK

• Wireframing/Prototyping: Figma, XD

• Graphics: InDesign, Illustrator, Photoshop

• Quantitative Data Analysis: Google Analytics, Gainsight, Hotjar

• 3D Modeling: SolidWorks, Fusion 360, Maya

• 3D Rendering: Keyshot, Substance Painter

• Animation/Video: After Effects, Premiere Pro

• Front-end Dev: HTML, CSS, JavaScript

• PM: Jira, Asana, Notion

• CMSs: Including Amplience, Wix, WordPress, Squarespace

I believe that through commitment and will, we can solve even the most challenging problems.

Two problems I’d like to solve in my lifetime as a designer:

1. Today, one of the most complex problem our world faces is of trying to find happiness through commodities. Part of this, I think, is because of self identification and fitting within society. In the long term, I’m committed to helping answer this question for myself and for the world. I want to help people slow down and connect with themselves and those around them through a space that promotes connectedness and happiness, rather than falling into the trap of the fear of missing out.
   Some things to continue this discussion: Hobbies, mindfulness, meditation, Ikigai. What’s piqued my interest recently:
   https://worldhappiness.report/
   https://www.thisisreset.org/

2. Converting non-profit work to for-profit work. Although more research is needed in this topic, (an AI model estimates that) only about 4-5% of the world’s GDP is made up on the non profit world. In a famous quote by the co-founder of Wired Magazine, Kevin Kelley, “If we could automate 90% of what we do, we will still have more work than we know what to do with.” There’s too many people that want to do “good” work, but there’s only a handful that actually do.
   As is said by Nobel Peace Prize winner Muhammad Yunus, “When we want to help the poor, we usually offer them charity. Most often we use charity to avoid recognizing the problem and finding the solution for it. Charity becomes a way to shrug off our responsibility. But charity is no solution to poverty. Charity only perpetuates poverty by taking the initiative away from the poor. Charity allows us to go ahead with our own lives without worrying about the lives of the poor. Charity appeases our consciences.”
   What I’m currently doing at the World Design Organization is helping me think about this more. Find what we’re currently working on by clicking here.

“Good design is as little design as possible” - Dieter Rams