- Being nurtured by an Engineer dad and a Fashion Designer mom, I believe, I possess both technical, and aesthetic skills.
- Since I was a kid, I saw my dad trying to fix things, even when he didn't exactly know how to. He was a DIY kind of guy, and I was there to support him. Watching him, I learned to pull apart electronics in order to try to fix them.
- Always wanting to know "why"?
- Involvement in competitive sports since I was 7.
- The summer of 2016 and the bet against design!?
- My most vital skill is being able to overcome challenges. With this spirit, I ran my first marathon in May 2025. I'm regularly part of running groups where we push each other to go further and faster.
- I like to get things done, and I show up with a “let’s go team” kind of attitude. I like to push myself and those around me to do and be better.
Strategist focused on clarity, alignment, and future-state thinking in complex systems.
I’m a strategy professional with 6+ years of experience across research, experience design, and applied strategy. My work includes supporting enterprise-scale organizations, product teams, and cross-sector partners through future-state visioning, market and user insight synthesis, and strategic decision-making.
Strategy, Research, and Experience Work
The work below reflects a mix of strategy, research, and delivery engagements. While earlier projects show execution, my recent focus has been on upstream framing, decision-making, and alignment in complex systems.
This section contains some of the work I did as part of my time at Info-Tech Research Group. Contact me for the password.
Time: 2022-Present
Highlighted Skills: Strategy, UX Design, Stakeholder Alignment
Info-Tech Research Group
Case study of my students got to design for the hospitality industry by working with the biggest hostel in Toronto and a bespoke boutique hotel as partners for their Real World Project Lab course at George Brown College.
Time: January-April 2024
Highlighted Skills: Design for Hospitality, Client Management, Usability Testing
George Brown College
Architected the wireframes for the entire Tapvigo platform including client and admin portals from scratch for virtual tag management.
Time: March-August 2023
Highlighted Skills: Product Architecture, UI Design
Tapvigo
Micro-Thesis focused on merging the real and digital worlds through VR and thus showcasing the power of mixing realities.
Time: May-August 2022
Highlighted Skills: Product and UX Research, Experiential Design, Design for VR
George Brown College
An accessibility first collaboration tool that gives every attendee a chance to have an equal voice. As the sole proprietor and Founder for Equavoice, I oversaw everything from Design to Business.
Time: 2022-2024
Highlighted Skills: Business and Resource Management, Design for Accessibility
